![]() ![]() ![]() First, cultural insight provides awareness of the extent to which organization members are willing to accept change and second, a cultural assessment is likely to determine the root cause of the problems that impede stronger performance. Understanding culture can be useful in two ways. Therefore, we suggest that a cultural analysis be undertaken to facilitate the planning and implementation of organizational change. Although senior management may espouse a set of values that they assume defines the organizational culture, the reality is that the way members perceive what is rewardedand what they believe to be the underlying messagewill constitute the “real,” in-use culture of how things are accomplished. ![]() Evidence suggests that organization members are more inclined to embrace change when the organization’s culture is aligned with the mission and goals of the company. The purpose of this article is to examine how organizational culture influences the likelihood of success for change strategies, and to provide tools for the reader to apply within his or her organization. ![]()
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